Manager, Marketing

Role overview

Intellijoint is hiring a Manager, Marketing to lead downstream marketing activities for its US commercial team. This high-ownership role reports directly to the CEO and focuses on brand quality and pipeline generation—building campaigns that convert while ensuring Intellijoint maintains a premium look, voice, and experience.

Responsibilities

Demand generation & campaign execution

• Design and execute integrated multi-channel marketing campaigns (digital, email, events, content, paid) to generate measurable leads for field sales.
• Develop and own marketing automation and CRM-integrated workflows to capture, nurture, and track leads through the funnel.
• Build and manage KPI dashboards to report performance and continuously optimize programs.
• Support sales reps with targeted account-based marketing aligned to key territories.
• Identify industry and partnership opportunities to build credibility and awareness in new territories.
• Manage a surgeon advocacy/reference program, creating content and campaigns with existing customers to support sales objectives.

Brand positioning & messaging

• Own the brand positioning and messaging framework; ensure consistency and relevance across all touchpoints.
• Serve as brand steward by setting/enforcing standards for visual identity, tone of voice, and design quality.
• Translate clinical, technical, and economic product value into clear messaging and sales tools for surgeons, hospital administrators, and other stakeholders.
• Maintain a library of high-quality collateral and sales enablement assets (e.g., digital assets, case studies, white papers).

Digital presence & content strategy

• Lead digital strategy for the website and social channels including SEO, LinkedIn, Instagram, TikTok, and other relevant platforms.
• Ensure a coordinated, engaging, and consistent digital presence across both brands.

Requirements

• Strong MedTech marketing experience and the ability to ramp quickly (leads from day one).
• Ability to build and run multi-channel campaigns that generate qualified leads for a field sales team.
• Strong commitment to brand quality across look/feel/voice and an ability to maintain high standards at every touchpoint.
• Strategic understanding of digital marketing in a MedTech context.

Nice-to-haves

• Experience supporting global markets and/or OEM (IJX) business units.
• Experience with marketing automation/CRM workflows and funnel reporting.
• Familiarity with KPI tracking and continuous optimization.

Compensation & benefits

• Salary range: $100,000–$125,000 USD (based on experience, skills, market data, and internal equity)
• Full-time, remote (US-wide) opportunity with additional benefits including 401(k) match, mileage reimbursement, health/dental/vision with premium stipend, wellness, learning & development, paid vacation and personal/sick days.