Manager, Lifecycle Marketing

Role Overview

Manager, Lifecycle Marketing (Remote First) at Full Glass Wine Co. within the Shared Services Team, reporting to the Director, Lifecycle Marketing. You will develop and execute lifecycle marketing strategies to acquire, engage, and retain customers across the customer journey—using email as a critical acquisition channel.

What You’ll Own

• Campaign Development & Execution
  • Plan, build, and launch multi-channel lifecycle campaigns across email, SMS, and direct mail.
  • Operate across four Klaviyo accounts, each with its own audiences, metrics, and sending patterns.
  • Own segmentation strategy and campaign production processes that scale across the portfolio.
  • Partner with the creative team on content and messaging.
  • Develop strategies to reward and incentivize loyal customers.
• Customer Journey Mapping
  • Map customer journeys and identify opportunities to improve the experience at each touchpoint.
  • Build automated workflows and triggers based on customer actions and milestones.
  • Continuously optimize flow logic, timing, and offers.
• Data Analysis & Reporting
  • Monitor and analyze campaign performance and customer behavior.
  • Produce regular reporting and insights to guide strategy and improve results.
• Cross-Functional Collaboration
  • Work with marketing, creative, and customer support for a consistent customer experience.
  • Collaborate with data analysts to use customer insights to improve marketing.
• Continuous Improvement
  • Stay current on lifecycle marketing trends and emerging technologies.
  • Test and optimize campaigns to improve engagement and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 3–5 years of lifecycle marketing or CRM experience in DTC.
• Proven ability to develop successful lifecycle marketing campaigns.
• Strong analytical skills and ability to turn data into actionable insights.
• Must have experience with Klaviyo (or similar marketing automation platforms).
• Excellent written and verbal communication.
• Creative, customer-centric mindset.
• Strong project management; ability to manage multiple projects simultaneously.

Nice to Have

• Experience in wine, beverage, or consumer goods industry.