Manager/Director of Product Marketing

Role Overview

Join Runway as Manager/Director of Product Marketing. You will own positioning, build the product launch operating system, drive competitive intelligence and response, enable go-to-market teams, and ship hands-on. As the function grows, you’ll have the opportunity to build and lead a team.

Key Missions

• Positioning & narrative: Ensure Runway’s product and company story is coherent and reflects the brand.
• Product launch operating system: Design and build a repeatable launch workflow from preparation to announcement.
• Competitive intelligence: Research and respond to competitors by understanding key players across markets for creative tools, development platforms, and robotics.

Responsibilities

• Own positioning and product messaging from research concepts to market-ready narratives.
• Create launch and enablement processes (e.g., tiering, cross-functional rituals, fast-turnaround workflows) that reduce friction for teams shipping.
• Lead go-to-market enablement for PMM and related GTM teams.
• Provide written and verbal communication that clearly assesses business state, calls out challenges, and explains plans.
• Translate competitive insights into product and messaging decisions.

Requirements

• Systems builder: Have built launch/enablement processes from scratch that reduce friction (not add unnecessary gates).
• Positioning & narrative craft: Strong written arguments and launch stories; able to create messaging that a discerning audience trusts.
• High-pace, high-accountability mindset: Move fast, decide with incomplete information, prioritize shipping today.
• Communication: Excellent written and verbal skills; can articulate business challenges and solutions.
• Audience range: Comfortable marketing to creators, developers, and enterprise buyers; can ramp quickly in new domains (e.g., robotics).
• Experience: 7+ years in product marketing, including leading PMM for technical or fast-moving products at meaningful scale.
• Proof of impact: Track record of positioning and launches that moved the business.
• Competitive instincts: Monitor markets closely, form a clear POV on where to win, and apply it to product/messaging.

Nice to Have

• Experience building and growing product marketing teams (implied by the “opportunity to build and lead a team” statement).