Lifecycle Marketing Manager

Role Overview

Lifecycle Marketing Manager (Fully Remote, U.S.-Based) at PuppySpot. Own and scale the company’s customer lifecycle marketing strategy to increase conversion, email/SMS engagement, and lifetime value across the customer journey.

Responsibilities

• Own lifecycle marketing strategy from lead nurture through post-purchase advocacy and referral.
• Identify and drive strategic email and SMS initiatives (roadmap ownership vs. tactical execution).
• Continuously improve HubSpot (workflows, segmentation, lists, and reporting), proactively boosting deliverability and performance.
• Build automated customer journeys, segmentation, and personalized messaging based on customer behavior and data.
• Launch and optimize post-purchase communications, ancillary upsell campaigns, plus referral and advocacy programs.
• Partner with Marketing, Product, Sales, Customer Experience, and Analytics to deliver seamless customer experiences.
• Improve results using A/B testing, incrementality testing, and ongoing experimentation.
• Analyze campaign performance and customer behavior; surface actionable insights to stakeholders.
• Promote a test-and-learn culture by experimenting with new ideas, channels, and strategies.

Requirements

• 5+ years experience in lifecycle, CRM, or email/SMS marketing (ideally B2C with lead generation and a high-consideration, infrequent purchase cycle).
• Hands-on experience owning HubSpot (workflows, segmentation/lists, performance reporting).
• Proven ability to design and scale automated, behavior-triggered customer journeys.
• Strong analytical skills; comfortable with Excel/Google Sheets and extracting insights from CRM/campaign data.
• Experience running structured A/B and incrementality tests and translating results into action.
• Ownership mindset; proactively propose improvements.
• Strong written communication for customer-facing copy and cross-functional briefs.

Nice to Have

• Experience in B2C industries similar to the example high-consideration, infrequent purchase cycles (e.g., real estate, automotive, financial services).