Lifecycle Marketing Manager

Role Overview

Lifecycle Marketing Manager for a client in the Real Estate & Construction space. You’ll drive growth-focused lifecycle marketing initiatives spanning customer acquisition, brand performance, and measurable demand creation.

Responsibilities

• Map and improve the customer lifecycle by analyzing trends and engagement triggers
• Collaborate with marketing and revenue teams to build targeted activation and retention campaigns
• Create and refine multi-touch lifecycle campaigns across messaging platforms
• Partner cross-functionally to test and optimize marketing messages and conversion points
• Work with data teams to ensure clean, actionable campaign data
• Lead campaign analytics across multiple platforms and turn insights into strategy

Requirements

• 4+ years in lifecycle marketing or marketing operations/automation in a startup/SaaS environment
• Proven ability to build and optimize cross-channel customer journeys
• Hands-on experience with tools such as HubSpot, Amplitude, Pendo, or similar
• Strong analytical skills using product usage data to inform actions
• Excellent communication skills to align teams across functions

Nice-to-haves

• Experience leveraging AI for campaign analysis and content creation

Location & Compensation

• Remote (US-based candidates only); no visa sponsorship
• $110,000 – $125,000 annually