Lifecycle Marketing Manager

Role overview

Join Boulevard as a Lifecycle Marketing Manager focused on acquisition. You’ll guide prospects from initial interest through to becoming sales-ready, designing lifecycle programs that connect marketing touchpoints to revenue outcomes.

Responsibilities

• Design and execute multi-channel lifecycle programs to nurture prospects from first touch through sales readiness, including email, SMS, direct mail, and outreach.
• Partner with Sales and RevOps to define lead stages, nurture paths, and handoff moments aligned with sales outreach and follow-up.
• Analyze funnel and campaign performance to optimize messaging, timing, and conversion across prospect touchpoints.
• Own prospect lifecycle systems, working with Ops and Data to ensure programs are targeted, measurable, and scalable.

Requirements

• 3+ years in lifecycle marketing, demand marketing, or adjacent growth roles (preferably SaaS).
• Strong execution and measurement skills; able to create, launch, and scale campaigns end to end.
• Proven experience building and optimizing lead nurture programs that drive demo bookings and sales readiness.
• Working knowledge of Salesforce and lead lifecycle concepts.
• Strong technical fluency with Marketo and segmentation logic.
• Experience supporting sales-led growth and/or B2B SaaS acquisition motions.
• Ability to partner with RevOps or Data on lead stages, scoring, or reporting.

Nice-to-haves

• Familiarity with event-driven nurture, ABM programs, or content-led demand strategies.
• Background in experimentation, funnel optimization, and/or lifecycle analytics.