Lifecycle Marketing Manager

About the role

Join Boulevard as a Lifecycle Marketing Manager, where you'll be responsible for creating a product-led, customer-centric onboarding experience. You'll collaborate closely with various teams to design lifecycle programs that enhance in-product experiences and live onboarding workflows. This role requires strong execution and measurement skills, as well as experience in lifecycle marketing or product marketing. Enjoy flexible vacation, 401k match, health benefits, and a fully remote work environment. Key missions: Design and execute multi-channel onboarding and activation lifecycle programs that guide customers from close to first value.. Own the onboarding lifecycle strategy, ensuring communications align with product-led onboarding flows and real customer behavior.. Collaborate with the Onboarding team to ensure lifecycle programs complement live onboarding workflows and reduce friction for new customers. Profile: - A strong customer-centric mindset with a passion for improving onboarding and early product experiences - Ability to manage multiple initiatives across cross-functional teams while maintaining attention to detail - Comfort partnering closely with Product and Onboarding teams to shape customer journeys - Strong execution and measurement skills with experience launching, iterating, and optimizing lifecycle programs - Proven experience building or supporting product-led onboarding or activation programs - Strong technical fluency with Customer.io, Chameleon, and behavioral segmentation - 3+ years in lifecycle marketing, product marketing, onboarding, or growth roles (preferably in SaaS) - Experience working on product-led growth or activation-focused initiatives - Familiarity with in-product onboarding patterns, walkthroughs, or experimentation - Experience supporting implementation or onboarding teams in a SaaS environment - Background in behavioral lifecycle triggers or early journey analytics - Experience working with data teams to define activation metrics and onboarding success indicators