Lifecycle Marketing Manager

About the role

Join Borrowell, a growing fintech company dedicated to making financial stability accessible to everyone. As a Lifecycle Marketing Manager, you will be responsible for the end-to-end strategy and execution of our core member lifecycle and subscription product lifecycle. You will ensure a seamless member experience across various channels and own the lifecycle roadmap. This position offers comprehensive health benefits, flexible working hours, and a wellness benefit. Key missions: Ownership of the end-to-end strategy and execution of Borrowell’s core member lifecycle & subscription product lifecycle, including lead nurture, onboarding, engagement, churn prevention, and reactivation.. Ensuring a seamless member experience across email, push, and in-app channels, and owning the lifecycle roadmap.. Designing experiments to drive platform discovery, product engagement, and retention, and setting the standards for contact strategy and targeting logic. Profile: - Targeting & Experimentation: Strong experience building behavior- and intent-based targeting and designing lifecycle experiments that move F30 discovery and retention metrics - Platform Expertise: Hands-on experience with an enterprise ESP or engagement platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, Klaviyo) - Data Fluency: Ability to design audience logic, implement dynamic scripting in content, interpret performance in BI tools (e.g., Looker, Tableau), and work with propensity model outputs - Communication: Clear, structured communication skills to manage cross-functional partnerships and reporting for senior audiences - Strategic Capability: Proven ability to shape contact strategy, frequency rules, suppression logic, and journey prioritization - Experience: 4+ years in lifecycle marketing, CRM, retention, or marketing automation with direct ownership of triggered and journey-based programs - Fintech or regulated consumer environment experience - CDP/Reverse-ETL experience (e.g., Hightouch, Segment, mParticle) - Experience with propensity, churn-risk, or next-best-action models - Basic SQL proficiency - HTML/CSS familiarity - If you’re unsure about your qualifications for this position, we’d still encourage you to apply. We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress - Knowledge of anti-spam regulations (CASL, CAN-SPAM) and deliverability fundamentals - Hands-on Braze experience - Subscription retention experience (churn, cancel saves, win-back)