Lifecycle & Campaign Marketing Manager

Role overview

Brightwheel is hiring a Lifecycle & Campaign Marketing Manager (full remote). You will own the campaign strategy across the prospect and customer lifecycle, create lifecycle campaign concepts, and establish a structured testing agenda to drive measurable improvements.

Key responsibilities

• Own end-to-end campaign strategy across the lifecycle, including seasonal programs, reengagement, upsell, and pipeline support.
• Develop campaign concepts and write or direct copy, building creative from brief to send while aligning with overall marketing strategy.
• Design and maintain a structured testing agenda, generating documented learnings and driving real change.
• Partner with the Product Marketing Manager (PMM) to translate messaging frameworks into lifecycle campaigns.
• Work with the Lifecycle Marketing Manager to build and operate a full-funnel lifecycle engine.

Requirements

• 3–5 years of experience in lifecycle, campaign, or growth marketing, with ownership of conversion metrics.
• Strong writing skills; able to craft compelling email and in-app copy that is clear, on-brand, and built to convert.
• Hands-on experience with marketing automation platforms, specifically HubSpot, Intercom, or a comparable MAP.
• Ability to pull and analyze performance data, interpret it clearly, and make decisions based on results.
• Experience running structured experiments with hypotheses and measurable outcomes.

Nice-to-haves

• Strategic mindset that connects creative instincts to conversion goals.
• Comfort working in a high-ownership environment where outcomes matter.