Lead Product Manager - Engagement (all genders)

Role Overview

Lead and own the Product Engagement domain for JustPlay’s loyalty platform. You will shape the engagement strategy to maximize player excitement, improve long-term retention, and foster LiveOps across the scaled rewarded-gaming platform.

Responsibilities

• Own and define the engagement product domain and engagement strategy.
• Drive product growth to enhance engagement and retention across the rewarded gaming ecosystem.
• Define and execute LiveOps strategies for the platform.
• Build habit creation through behavioral science, gamification, and product design principles.
• Improve retention and engagement metrics and optimize LTV by identifying improvement opportunities.
• Design and implement A/B tests and other experiments to validate hypotheses about user behavior.
• Use data and user feedback to refine engagement strategies and iterate on product features.
• Monitor performance and continuously identify product/process improvements.
• Collaborate with marketing, analytics, and development teams to align events with campaigns and deliver compelling player experiences.
• Stay updated on industry trends to keep the platform competitive and innovative.

Requirements

• 4+ years experience driving product retention and engagement in the mobile industry.
• Preferably experience in mobile games, loyalty platforms, or other B2C apps.
• Data-driven mindset and ability to design impactful engagement strategies.
• Strong project management and analytical skills.
• Excellent English communication for clear articulation and cross-team collaboration.

Nice to Have

• Deeper engagement/retention expertise specifically in rewarded gaming and live-ops environments.