Lead Graphic Designer (Remote)

Role Overview

The Lead Graphic Designer drives creative excellence and leads the execution of high-impact visual design across brand, digital, and marketing channels. This is a hands-on leadership role translating brand strategy into visual storytelling, while mentoring designers and partnering with stakeholders to deliver consumer-centric experiences.

Responsibilities

• Lead the development and execution of visual design across digital, eCommerce, social, and marketing channels
• Translate brand strategy into creative concepts and visual systems
• Ensure consistency and quality across deliverables while adhering to brand guidelines
• Provide creative direction, feedback, and mentorship to designers and agency partners
• Collaborate with cross-functional teams to bring ideas to life from concept to final delivery
• Drive storytelling that improves consumer engagement and brand perception
• Deliver high-quality design assets including digital campaigns, PDPs, emails, social, and websites
• Create layouts, mockups, and prototypes to communicate design ideas
• Oversee projects end-to-end (concept → production), including reviews and approvals
• Ensure designs follow best practices across digital platforms
• Mentor and coach designers; help prioritize workloads and manage creative timelines
• Promote best practices, tools, and processes to improve team efficiency
• Partner with Marketing, Brand, eCommerce, and Content to align on objectives and deliverables
• Participate in briefs, kickoffs, and project reviews; collaborate with external agencies when needed
• Support content calendar planning and execution

Requirements

• Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field (strongly preferred)
• At least 6 years of experience in graphic/digital/creative design (strongly preferred)

Nice to Haves

• Experience in CPG, eCommerce, or agency environments (preferred)