Lead Designer

Role overview

Lead Designer at Giftly, a consumer gift card product where design is a core part of the experience. You will set the design vision and quality bar, lead a design team as a player-coach, and ship end-to-end across product, brand, and the design system.

Responsibilities

• Own the design vision and quality bar across key journeys: discover → purchase → send → redeem → repeat.
• Design and ship end-to-end, including research, flows, wireframes, high-fidelity UI, and polished handoff.
• Elevate the brand with a cohesive visual identity across the site, lifecycle email, landing pages, and campaigns.
• Build and maintain the design system in Figma in close collaboration with Engineering.
• Partner with Product and Engineering on scoping, iteration, QA, and consistent shipping of excellent experiences.
• Partner with Marketing/Growth on campaigns and acquisition creative; translate brand and performance goals into design.
• Keep the product and marketing experience cohesive so the brand feels unified from ad to redemption.
• Use data and experimentation (including A/B results) to guide design decisions that improve conversion and retention.
• Mentor designers and grow the design practice over time (including eventually hiring).

Requirements

• 6–9 years of product/UX design experience with a portfolio of shipped consumer or ecommerce products.
• Strong range across product design, visual/brand design, and design systems (excellent in at least one, credible across the rest).
• Expert in Figma, including building and maintaining component libraries.
• Strong design/product taste with attention to detail (UX, copy, flows, finishing).
• Comfortable using analytics and A/B testing to inform and validate design.
• Front-end literacy: understand HTML/CSS and design within real engineering constraints.
• Strong cross-functional communication; lead through influence and comfortable growing into people management.

Nice to have

• Experience in ecommerce, payments, or social products.

Highlights

• First senior design hire; define craft, system, and team.
• Remote-first team with high ownership and fast iteration.
• Work that ships to millions and moves core metrics directly.