Lead Creative Producer

Role overview

Ruby Labs is hiring a Lead Creative Producer (player-coach) to lead and run the end-to-end ad creative production operation for one of its fastest-growing consumer products. This is a producing leadership role focused on conversion, creative control, standards, speed, and compliance at scale—not brief writing or coordination.

Core mission

Deliver a reliable stream of winning ad creatives by concentrating production volume on proven angles, while running a disciplined, fully traceable, compliant workflow from ideation through launch.

Responsibilities

• Creative production leadership (player-coach)
  • Personally produce ad creatives (e.g., concepts, hooks, scripts, and finished assets) alongside the team.
  • Own end-to-end production execution across formats: static, video, UGC, motion, and AI-generated creatives.
  • Serve as the final approval authority before testing or launch.
  • Ensure every creative meets:
    • Brand and visual standards
    • Pixel-perfect design
    • Platform-specific best practices and compliance for Meta, Snapchat, and Google
    • Clear UI/visual hierarchy
    • Performance-oriented execution
• Creative process management & monitoring
  • Design, enforce, and improve the creative production workflow.
  • Monitor production work to spot risks, quality drops, or bottlenecks early and resolve them immediately.
  • Maintain production speed without sacrificing quality.
  • Keep production traceable in a single tracking system.
• Creative quality assurance & feedback ownership
  • Provide continuous clear, specific, actionable written feedback during production.
  • Prevent rework and quality regressions by guiding producers/designers while work is in progress.
  • Maintain a consistently high creative bar across outputs.
• Creative development, ideation & control
  • Lead ideation and conceptualization of new ad creatives.
  • Translate strategic direction and performance insights into creative briefs.
  • Stay current with AI-driven creative tools and industry trends.
  • Work with User Acquisition Managers to understand creative performance signals and iterate.
  • Support testing strategies by delivering test-ready variations.
• Market & competitor creative intelligence
  • Continuously research competitor creatives; benchmark quality, formats, hooks, and execution.
  • Apply insights to raise internal standards.
• Cross-team coordination (as an execution bridge)
  • Bridge alignment between producers/designers and User Acquisition Managers for smooth handoffs.
• Reporting & accountability
  • Provide regular updates to company management on creative production outcomes.

Team

• You will manage a team of a creative producer and designers as the final quality and compliance gate before assets go to testing or traffic.