Launch Manager

Role overview

Join Appian as a Launch Manager to drive the planning, coordination, and execution of product launches and go-to-market (GTM) initiatives. You will act as the central orchestrator of marketing activities across multiple teams, ensuring a cohesive, insight-driven execution plan.

Responsibilities

• Own the end-to-end launch strategy for product and market initiatives.
• Establish a consistent launch framework that can evolve across initiatives.
• Consolidate segment plans and coordinate across key stakeholders.
• Coordinate marketing activities across:
  • Product Marketing & Solutions Marketing
  • Field Marketing
  • Digital Marketing
  • Communications
• Define, track, and report KPIs; analyze launch performance.
• Lead post-launch retrospectives to drive continuous improvement.

Requirements

• Strong program/portfolio management skills; manage multiple concurrent launches.
• Analytical mindset with strong reporting and insight generation.
• Hands-on experience with marketing automation and analytics tools such as Marketo, Tableau, and Salesforce.
• Experience managing both product launches and cross-functional business initiatives or transformations.
• Ability to synthesize complex inputs into clear, actionable plans.
• 7–12 years experience in product marketing, program management, launch management, GTM operations, or related GTM leadership.
• Excellent communication and stakeholder management, plus strong influencing and cross-functional collaboration.
• Strong experience working with Field Marketing in a global organization.
• Ability to connect strategy → execution → performance measurement.

Nice-to-haves / additional expectations

• Ability to operate effectively in fast-paced, evolving environments.