Integrated Campaigns Manager, Treasury

Role Overview

Integrated Campaigns Manager, Treasury Own the integrated campaign strategy for Treasury, Stripe’s global business offering for startups. Lead the cross-functional campaign plan to drive awareness, adoption, and active use, and be accountable for acquisition, engagement, and pipeline growth.

Responsibilities

• Own the overall Treasury campaign strategy and global plan; lead cross-functional workstreams to drive activation and impact.
• Partner with comms, product marketing, channel teams, regional/field marketing, partner marketing, and sales to define and implement campaigns.
• Work with regional marketing to ensure local relevance and advise on campaign delivery.
• Deliver multi-channel campaigns across channels such as:
  • Digital, web, email, online events, direct mail, social, events
  • Sales plays and other integrated motions
• Partner with product marketing and content/editorial to develop campaign materials (e.g., whitepapers, guides, blogs, checklists, interactive content, promotions/offers).
• Use and recommend leading tools to improve/accelerate campaign execution.
• Serve as an expert on the owned audience/solution; incorporate market trends, competitive context, and customer insights.
• Track, analyze, and report performance using metrics focused on lead generation, pipeline, and target account penetration; share learnings for continuous improvement.

Requirements

• 8+ years of enterprise B2B marketing experience leading large, complex, global campaigns.
• Experience spanning an integrated mix of:
  • Content marketing, regional/field marketing, and account-based marketing (ABM)
• Proven track record creating campaign playbooks for international localization and execution.
• Demonstrated impact through increasing campaign scope and outcomes.
• Strong knowledge of the FinTech industry landscape.