Integrated Campaign Manager (Higher Education)

About the role

Join Panopto, a leading provider of video platform solutions for education and business. As an Integrated Campaign Manager for Higher Education, you will be responsible for translating market priorities into campaign narratives, executing multi-channel campaigns, and reporting on performance. You will work closely with various teams, including Product Marketing, Events, SDR, and Marketing Operations. This is a remote-first position with a focus on professional growth and a fulfilling work-life balance. Key missions: Own annual and quarterly campaign planning for the Higher Education vertical, aligning campaign priorities to new-logo, renewal, and expansion goals.. Plan, launch, optimize, and report on integrated campaigns across email, webinars, paid media, and digital channels.. Develop audience and messaging plans by buyer role in partnership with Product Marketing. Profile: - Strong project management skills; runs multiple campaigns at once without dropping a deadline - Experience running multi-channel campaigns end to end: strategy, copy, execution, reporting - Hands-on experience using AI tools for research, drafting, or workflow automation, with a specific example to walk through - Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent years of experience - Comfortable moving between a quarter's campaign calendar and the email that goes out Tuesday - Hands-on experience with HubSpot or a comparable marketing automation platform, and with Salesforce or a comparable CRM - Experience tracking campaign performance against pipeline and revenue metrics, and presenting that data to stakeholders outside marketing - 5+ years in campaign or demand generation roles at a B2B SaaS company, with direct ownership of a market segment or vertical - At this point, we hope you're feeling excited about the job description you’re reading. Even if you don't feel that you meet every single requirement, we still encourage you to apply - We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes. We want people to feel comfortable expressing their true selves and to come, stay, and do their best work here - Experience marketing to higher education or another committee-driven, cycle-bound buying market - Experience running campaigns against an entrenched incumbent, where the sale is displacement, not greenfield - Familiarity with LMS ecosystems (Canvas, Blackboard, Moodle) and how they shape a buyer's evaluation