Influencer Marketing Coordinator

Role Overview

Later is seeking an Influencer Marketing Coordinator (Account Coordinator) to join its Influencer Marketing Services team. You’ll help execute influencer campaigns for leading brands, ensuring smooth delivery, measurable impact, and strong service quality.

Responsibilities

• Strategy Support: Use data-driven insights to inform campaign strategies (talent, channels, and formats).
• Creator Collaboration: Act as the voice of the influencer by sharing feedback that improves creator experience and campaign performance.
• Campaign Execution: Build and execute campaigns end-to-end—from brief creation and sourcing to contracting, product fulfillment, and reporting.
• Influencer Relationship Management: Provide influencers with tools, guidance, and support to deliver quality content.
• Performance Monitoring & Reporting: Track results, share timely reporting, and surface insights for optimization.
• Project Management: Use internal tools to keep campaigns on track, documented, and measurable.
• Stakeholder Communication: Proactively communicate with internal/external stakeholders on progress, performance, and next steps.
• Cross-Functional Partnership: Work with Customer Success, Sales, and Product to align campaigns with client goals and platform capabilities.
• Research & Best Practices: Review execution with a critical eye and contribute to evolving team playbooks and optimization recommendations.

What Success Looks Like

• Campaigns are delivered on time and on budget with measurable ROI.
• Influencers and clients view you as a trusted, reliable partner.
• Reporting delivers clear wins and actionable learnings.
• You grow toward greater ownership and independence.

Requirements

• 1–2 years experience in influencer marketing, digital campaigns, or client services.
• Demonstrated ability to deliver in a customer-facing role with professionalism.
• Strong organizational and project management skills and attention to detail.
• Excellent communication and relationship-building with stakeholders.
• Interest in the creator economy, influencer innovation, and emerging social trends.

Preferred

• Agency or high-growth SaaS experience.