About the role

Role Overview

The Influencer Marketing Associate Director will help oversee client influencer outreach programs for entertainment-focused campaigns. You’ll work collaboratively across teams to identify influencers, manage program execution, and support client communications.

Responsibilities

Collaborate with teams across Experiential, PR, Social, and Creative to launch influencer programs
Develop actionable go-to-market strategies for campaigns
Identify key influencers for campaigns, including rationales and content briefs
Monitor program quality control, creative direction, and adherence to strategic pillars
Coordinate legal and contract negotiations with influencers/partners
Support client presentations for new campaigns
Assist with and/or manage in-person events
Compile coverage and reporting for weekly status calls
Stay current on emerging trends and technologies in influencer marketing

Requirements

5+ years of influencer marketing experience executing influencer campaigns
Excellent writing and presentation skills
Strong communication skills and attention to detail
Driven, results-oriented mindset with the ability to execute across varied marketing tactics
Able to work independently and as part of a highly collaborative team

Nice to Haves

Experience supporting entertainment-client portfolios and working in cross-functional environments

About Newhouse

Newhouse is an integrated creative and communications agency. The company delivers marketing and communications services across disciplines including experiential, PR, social, and creative, with a strong focus on entertainment clients.