Home-Based Marketing Data Analyst

Role Overview

Home-Based Marketing Data Analyst (Marketing Admin) supporting marketing operations for multi-partner residential roofing campaigns. The role focuses on extracting marketing data, producing reporting and dashboards, and communicating insights clearly to non-technical stakeholders.

Responsibilities

• Pull data from marketing systems and synthesize it into clear, stakeholder-ready reports.
• Produce weekly reporting on lead generation and marketing channel performance.
• Build dashboards comparing actual lead flow vs. budgeted expectations (graphs, scorecards).
• Highlight successes and improvement areas to guide partner marketing decisions.
• Support reporting for ~15–16 partners, each with unique data interpretation needs.
• Prepare visuals for fast understanding; assemble reports (including some copy/paste tasks) plus analysis/commentary.
• Identify trends and recommend budget optimizations to support marketing strategy.
• Communicate findings clearly to non-technical stakeholders.

Requirements

• 1–3 years experience in marketing, data analysis, or a related role.
• Bachelor’s degree in Marketing/Communications/Business Administration or related field.
• Strong written and verbal English communication.
• Highly organized, detail-oriented, able to manage multiple priorities.
• Strong analytical and research-driven approach.
• Customer-focused internal support and collaboration across teams.
• Ability to work overnight/graveyard shifts (Philippine time) or within US operating hours.

Preferred / Nice-to-Haves

• Proficiency with Power BI, Tableau, or Google Looker Studio.
• Experience analyzing SEO metrics or sales conversion data.

Tools / Technical Skills

• Google Analytics, Google Ads, Power BI
• AccuLynx, Ahrefs, BrightLocal
• CRM data (HubSpot), SEO tools, and lead traffic sources
• Ability to pull and synthesize data for reporting and visualization.