Head of WFJ Marketing

Role Overview

Head of WFJ Marketing (Watches & Fine Jewelry)

• Lead strategic development and execution of Brand Marketing, Product Marketing, and Visual Merchandising for the WFJ category in the U.S. market.
• Partner across the organization to elevate brand equity, strengthen product storytelling, and ensure best-in-class in-boutique expression.
• Reports to the GM Watches & Fine Jewelry and interfaces with stakeholders including PR, Media, Events, Client Analytics/Insights, CHANEL.com, Retail, Fashion, and global WFJ teams.

Key Responsibilities

• Develop and drive initiatives to scale the WFJ business.
• Define and lead the overall U.S. marketing strategy to strengthen brand awareness, desirability, and legitimacy.
• Localize global brand and product marketing strategies for the U.S. market.
• Build product storytelling and launch strategies for key collections and iconic platforms.
• Orchestrate cross-functionally across communications, media, events, retail, and digital to ensure consistent visibility.
• Translate market insights and commercial opportunities into product marketing initiatives.
• Define and implement visual merchandising (VM) strategy across the U.S. boutique network.
• Ensure VM execution follows global guidelines while adapting to local priorities and key markets.
• Partner with Retail and Merchandising to optimize product presentation, storytelling, and client engagement.
• Lead and develop a high-performing Marketing and Visual Merchandising team.
• Coordinate marketing intelligence; analyze competition mapping and product strategies.
• Partner with global teams on product development.

What You Bring

• Strong brand-building background (at least one major luxury brand).
• Deep knowledge and passion for the watch and fine jewelry industry and luxury retail.
• Proven 360° marketing orchestration (connecting communications, retail, and product storytelling).
• Strong experience leading product marketing and visual merchandising strategies.
• Ability to interpret local market insights and convert them into strategies.
• Attention to detail without getting stuck in the weeds.
• Ability to lead by influence across multiple teams.
• Track record of inspiring innovation and forward thinking (e.g., .com, social media, remote sales, e-services).

Leadership & Collaboration Attributes

• Energized by setting ambitious goals and delivering results.
• Comfortable navigating a complex, highly collaborative environment.
• People leadership through coaching, development, and operational excellence.