Head of Product Marketing

Head of Product Marketing (Full Remote)

Role overview

You’ll lead product marketing to drive enterprise revenue growth at LocalStack. The role focuses on defining and operationalizing product positioning and messaging, refining the Ideal Customer Profile (ICP), and using customer/market insights to guide product and go-to-market strategy.

Key missions / responsibilities

• Define and operationalize product positioning and messaging aligned to enterprise revenue goals.
• Continuously refine the Ideal Customer Profile (ICP) using feedback from customers and prospects, in close alignment with RevOps to ensure segmentation is reflected in pipeline and reporting.
• Close the loop between market and product by synthesizing customer feedback and market analysis to inform Product, Revenue, and Engineering strategies.
• Oversee full-cycle new product launches—owning delivery of launch deliverables across channels from announcement to activation.
• Enable and align cross-functional teams (Marketing, DevRel, Product, Sales, Customer Success) through consistent positioning and messaging.

Requirements

• Experience using market and customer insights to shape messaging and product/revenue strategy.
• Ability to own ICP refinement and collaborate with RevOps for segmentation/pipeline alignment.
• Demonstrated ability to lead end-to-end product launches across multiple channels.

Nice-to-haves

• Enterprise B2B go-to-market experience across product, revenue, and engineering stakeholders.