Head of Product Marketing

Role Overview

As Head of Product Marketing at Filevine, you will be the subject matter expert on Filevine’s product and the legal industry. This cross-functional leadership role will define and protect the substance of marketing content and ensure consistent positioning across go-to-market teams.

Key Missions

• Own the substance of product-related marketing content, including:
  • press releases
  • website content
  • white papers
• Maintain and update the Ideal Customer Profile (ICP) and keep product information aligned so all teams work from a consistent positioning foundation.
• Represent Filevine at industry events as an SME, positioning both the product and the legal industry insights to clients, prospects, and influencers.

Responsibilities

• Collaborate with product, sales, marketing, and customer success to ensure coherent go-to-market messaging.
• Advise sales and engineering teams on messaging, demos, and talk tracks.
• Deliver credible representation of the company through industry events, media appearances, and social media thought leadership.
• Write original, clear, and compelling content about complex products and industry topics (not just editing).

Requirements

• Deep legal industry knowledge and the ability to represent Filevine credibly at high levels (print, in-person, and online).
• Outstanding written and verbal communication skills, with the ability to adapt messaging for varied audiences (legal practitioners to executive buyers).
• Strong cross-functional collaboration across go-to-market teams.
• Proven ability to participate in events, media, and social thought leadership effectively.
• Experience contributing to customer research, beta programs, or case study development.
• Strong original writing skills.

Nice-to-Haves

• JD strongly preferred; if you don’t have a JD, deep legal industry knowledge is required, including how legal professionals work, think, and make purchasing decisions.