Head of Product Creative

Role Overview

As Head of Product Creative at Coinbase, you will lead a multidisciplinary team of visual, motion, and illustration designers within the Consumer & Business Design organization. You’ll ensure brand storytelling and visual language flow seamlessly from the first marketing touchpoint into the deepest in-app experience.

What You’ll Do

• Own creative direction and visual identity for Coinbase’s consumer product, setting the “north star” for how brand comes to life inside the app.
• Lead product launch campaigns spanning in-app onboarding to GTM moments, ensuring a unified story from social to product UI.
• Drive emotional connection across core product surfaces by partnering on UI evolutions, motion systems, and illustration.
• Shape and evolve the Coinbase design language, including icons, color systems, and UI components, with Brand Creative and Product Design.
• Build, mentor, and critique a team of visual, motion, and illustration designers; establish shared standards and a clear creative vision.
• Partner cross-functionally with Engineers, Product Managers, and Marketers to ship work quickly without sacrificing craft.

Required Skills & Experience

• 7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio showing shipped, high-impact product experiences.
• Strong mastery of typography, layout, color theory, and composition, demonstrated in consumer product work.
• Experience presenting creative strategy to senior leadership and aligning Product, Engineering, and Marketing stakeholders.
• Track record managing/mentoring senior designers and building scalable design rituals (e.g., critiques, reviews, shared systems) in a remote-first environment.
• Ability to lead cross-functional creative initiatives from concept to adoption in ambiguous environments.
• Fluency in Figma and Adobe Creative Suite; proficiency with prototyping tools.
• Responsible use of generative AI, with human oversight to deliver business-ready outputs and improve workflow efficiency, cost, and quality.

Additional Notes

• Coinbase is remote-first, but not remote-only; expect quarterly in-person working sessions called “surges” (USA-ready).