Head of Product, AI Enablement (f/m/d)

About the role

<p><strong>Purpose of Position</strong></p> <p>Own the product agenda for how AI creates real, measurable value across Awin — translating AI capability into shipped product outcomes, not experiments. </p> <p><strong><span data-contrast="auto">Context</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="auto">Thousands of advertisers and publishers who stay on Awin platform because of the people and product behind the service. The next chapter of Awin's product strategy is defined by how deliberately we put AI to work — not as a slogan, but as a set of practical capabilities embedded into what we build and how the business runs.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="auto">Most companies treat AI as a layer bolted onto existing product thinking. We want the opposite: a Head of Product who treats AI as core to the product strategy itself — where it belongs, what it should never touch, and how it compounds value over time rather than producing one-off wins.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <p><strong><span data-contrast="auto">What you'll own</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Product strategy for AI-driven value.</span></strong><span data-contrast="auto"> Define where AI genuinely changes the economics or experience of our product — and where it doesn't. Prioritise like a product leader: value creation and value capture, not novelty.</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Translate capability into roadmap.</span></strong><span data-contrast="auto"> Convert what AI can practically do today into a prioritised, sequenced product agenda with clear outcomes — not a lab of disconnected pilots.</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Own outcomes, not outputs.</span></strong><span data-contrast="auto"> Every initiative under your remit is judged on measurable business impact — adoption, efficiency, revenue, or customer outcome — not on whether something "uses AI."</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Partner at exec level.</span></strong><span data-contrast="auto"> Work directly with leadership to align AI investment with company priorities, and defend that investment in commercial terms.</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Lead a product team.</span></strong><span data-contrast="auto"> Hire and develop the product talent needed to execute — with real ownership over people and budget.</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Set the standard for build vs. buy.</span></strong><span data-contrast="auto"> Make disciplined calls on when to adopt existing AI tooling versus build proprietary capability, with opportunity cost as the deciding factor.</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Champion practical adoption over theatre.</span></strong><span data-contrast="auto"> Internal and external users are your test of success — if a capability isn't used, it isn't done.</span><span data-ccp-props="{"335559739":0}"> </span></li> </ul> <p><span data-ccp-props="{"335559685":720,"335559739":0}"> </span></p> <p><strong><span data-contrast="auto">Who you are</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Product leader with technical fluency.</span></strong><span data-contrast="auto"> You've run product organisations and you understa