Head of Marketing

Head of Marketing

Zapiet is looking for a commercially focused Head of Marketing to drive revenue growth by increasing awareness, adoption, and continued use of Zapiet’s products.

Role overview

• Own the marketing funnel from discovery & acquisition through activation, expansion, and retention
• Translate the company/marketing strategy into focused, measurable campaigns
• Lead a hands-on leadership team across internal specialists and external partners
• Work closely with the CMO, CEO, Product, Sales, Partnerships, and Customer Support

Responsibilities

Increase product adoption and revenue

• Develop and deliver marketing plans to grow installations, product adoption, and recurring revenue
• Identify key opportunities across acquisition, activation, retention, and expansion funnels
• Create campaigns communicating how Zapiet helps merchants increase revenue, reduce costs, and improve operations
• Drive adoption across the full product portfolio via cross-selling, product education, and lifecycle marketing
• Support launches with positioning, messaging, and go-to-market plans
• Tailor campaigns for industries, merchant segments, and geographic markets
• Turn merchant/customer success into case studies, campaigns, and sales materials

Own marketing performance

• Set channel targets and KPIs
• Build reporting linking marketing activity to installations, qualified opportunities, product adoption, and recurring revenue
• Monitor funnel drop-offs and run structured experiments to improve conversion, activation, and retention
• Manage and allocate the marketing budget to the highest-performing channels
• Report insights and priorities to the CMO and CEO

Lead and grow the marketing team

• Manage specialists across email marketing, SEO, AEO (Answer Engine Optimization), content, and communications
• Recruit additional expertise as needed
• Set goals/expectations and ensure delivery on time and to a high standard
• Coordinate with agencies, freelancers, and technology partners

Strengthen Zapiet’s market position

• Refine positioning and messaging
• Improve visibility across search engines, AI answer platforms, industry publications, and the Shopify ecosystem
• Build relationships with Shopify-related partners (as applicable)

Requirements

• Comfortable hands-on leadership: setting strategy, managing specialists, analyzing performance, and stepping in to execute
• Ability to connect marketing efforts to commercial outcomes across the full funnel
• Experience leading performance marketing/reporting and running experiments to improve funnel metrics

Nice to have

• Experience with lifecycle marketing, product-led growth messaging, and customer case studies
• Familiarity with Shopify merchant ecosystems and partner marketing