Head of Growth Marketing

Role Overview

Instrumentl is hiring a Head of Growth Marketing to build the company’s growth and demand engine for nonprofits and grant-funded organizations—from first touch through free-trial activation and Sales handoff. This is a new, builder-focused role with full ownership of strategy and the pipeline number.

Responsibilities

• Architect and own a multi-channel demand engine, including:
  • SEO/SEM
  • Paid Social
  • Email
  • Emerging channels
• Set budgets, targets, and own the resourcing plan tied to outcomes
• Develop high-converting campaigns and messaging
• Lead an AEO/GEO approach to increase visibility across traditional and AI-powered discovery
• Own the conversion funnel from first touch through free-trial activation and conversion to opportunity
• Partner with Product and Ops to optimize:
  • Landing pages
  • Onboarding flows
  • Lead routing
• Collaborate cross-functionally with PMM, Brand, and Events for integrated campaigns
• Work with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI
• Establish measurement and reporting for real-time pipeline and channel ROI visibility
• Build a rigorous test-and-learn program using structured experiments and fast iteration
• Use AI tools to accelerate execution and create compounding workflows
• Start with one direct report and hire as the demand engine scales

Requirements

• 8+ years in demand gen, growth, or performance marketing in B2B SaaS
• Proven track record owning a pipeline number and building a multi-channel demand engine
• Hands-on experience with SEO/SEM, Paid Social, Email, AEO, and CRO
• Experience managing execution via contractors/agencies while owning channel strategy and decisions
• Strong cross-functional collaboration across PMM, Sales, Product, RevOps, and Finance
• Creative marketer with a track record of campaigns that convert

Nice to Have

• Experience building a growth function from the ground up at an early-stage company
• Background marketing to nonprofits, mission-driven organizations, or grant-funded organizations

Compensation & Benefits (US)

• Target salary: $180,000 - $215,000 + equity (final based on experience, scope, interview performance, and location)
• Benefits include 100% covered health/dental/vision for employees (50% for dependents), generous PTO including parental leave, 401(k), company laptop, and home-office stipend