Head of Field & Executive Marketing

Role overview

Join Nooks as Head of Field & Executive Marketing. You will build and lead a modern field marketing function focused on enterprise growth by designing high-touch, executive, and account-based experiences with measurable business outcomes.

Responsibilities

• Define Nooks’ annual portfolio of tentpole moments and high-touch programs with clear business purpose.
• Build a balanced mix of programs, including:
  • First-party programs and executive participation
  • Account-based experiences
  • Community initiatives
  • Strategic third-party investments
• Partner closely with Sales, Customer Success, Marketing, and the executive team.
• Develop measurement frameworks to evaluate impact across:
  • Awareness
  • Pipeline creation and pipeline acceleration
  • Executive engagement
  • Customer expansion
  • Community growth
• Lead and manage a small (growing) team; create playbooks and iterate continuously.

Requirements

• 8+ years in field marketing, executive marketing, ABM, strategic events, or related B2B growth marketing roles.
• Strong understanding of enterprise buying motions and how in-person engagement builds trust, influences buying committees, and accelerates revenue.
• Proven ability to create field marketing strategies that drive measurable outcomes (not just event execution).
• Experience partnering with Sales on account-based marketing and executive engagement.
• Excellent operational/project management skills to run multiple complex programs simultaneously.
• Strong business acumen and investment decision-making mindset.
• Cross-functional leadership across Marketing, Sales, Customer Success, and Executive Leadership.

Nice-to-haves (implied)

• Creative builder who designs new playbooks, tests ideas, and raises the quality bar for premium executive and customer experiences.