Head of Demand Generation & Growth Marketing

Role overview

As Head of Demand Generation & Growth Marketing at Cresta, you will own and execute a holistic growth strategy spanning performance marketing, website optimization, demand generation, product growth, and lifecycle automation.

Responsibilities

• Architect and execute an integrated growth strategy unifying performance marketing, website optimization, demand generation, product growth, and lifecycle automation.
• Lead and optimize growth marketing across channels for efficiency, scalability, and ROI.
• Own website strategy and conversion rate optimization (CRO).
• Build demand generation campaigns that influence market perception of Cresta.
• Collaborate cross-functionally with internal teams.
• Manage agency and vendor relationships to ensure alignment and quality.
• Build, mentor, and grow a high-performing team.

Requirements

• Proficiency with tools including Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay, n8n, SEMrush, and analytics/dashboarding tools like Looker or Tableau.
• Demonstrated experience owning pipeline and revenue targets with measurable impact from digital channels.
• 7+ years of progressive experience in B2B SaaS marketing, including 3+ years in growth leadership.
• Background collaborating with internal teams and agencies.
• Experience with enterprise buyer journeys and ABM motions.
• Strong analytical and data-driven mindset, with understanding of data architecture and system interconnectivity.
• Proven success leading marketing initiatives across multiple countries/regions.

Nice-to-haves

• MBA or advanced degree.
• Industry-specific campaign expertise.