Head of Creative, Social Media

Role: Head of Creative, Social Media

Lead the global creative vision, strategy, and execution for Paula’s Choice social platforms.

What you’ll do

• Set the Creative Vision for Social
  • Define and lead social creative strategy aligned to brand vision and business objectives.
  • Establish a recognizable social aesthetic and voice that builds trust, desire, and cultural relevance.
  • Ensure all content is on-brand, high-quality, and built for both engagement and long-term brand equity.
• Lead Social as a Brand-Building Channel
  • Develop and execute innovative social campaigns for product launches, brand moments, and key cultural opportunities.
  • Turn complex skincare science into clear, compelling, social-first storytelling.
  • Stay ahead of emerging platforms, formats, and creator behaviors.
• Drive Performance with Creative Excellence
  • Partner with analytics/performance teams to define success metrics (reach, engagement, and impact).
  • Use data and insights to optimize creative direction, content mix, and platform strategy over time.
  • Ensure performance-informed decisions while protecting brand standards and originality.
• Build and Lead the Team
  • Lead, mentor, and inspire a high-performing team of social creatives and strategists.
  • Foster high standards across the social organization.
• Cross-functional partnership
  • Partner closely with Brand, Product, PR, and Performance Marketing so social is central to how the brand shows up in culture.

Requirements / qualifications

• Senior leadership experience capable of balancing bold creative instincts with strategic rigor and measurable impact.
• Strong ability to build a cohesive social brand voice/aesthetic and translate product/science into engaging content.
• Experience working with analytics/performance to measure and optimize social creative and content strategy.

Nice to have

• Demonstrated experience identifying and capitalizing on emerging social platforms, formats, and creator trends.