Head of Brand

Role Overview

Lead the development and evolution of a high-impact brand strategy for a fast-growing global business. Own positioning, messaging, and brand identity while ensuring consistency across marketing, product, sales, and customer experiences—connecting with both consumer and professional audiences.

Responsibilities

• Own overall brand strategy and align brand vision, messaging, and customer experience across all touchpoints to support business growth and market expansion.
• Define and execute brand positioning strategies for consumer and professional audiences; ensure relevance across market segments.
• Build the brand narrative from the ground up, including:
  • messaging framework
  • tone of voice
  • visual identity
• Create and maintain comprehensive brand guidelines to ensure consistency across product, marketing, sales, and content teams.
• Establish thought leadership positioning and strengthen brand credibility with target audiences.
• Partner with product teams to embed brand strategy into customer experiences (onboarding, in-product messaging, notifications, UX/content).
• Define audience-specific communication strategies and ensure product experiences reflect brand values and positioning.
• Collaborate with marketing and product to test, refine, and optimize messaging using experimentation and customer insights.
• Define brand health measurement frameworks (awareness, consideration, sentiment, customer satisfaction).
• Build dashboards/reporting processes to communicate brand performance and business impact to senior leadership.
• Develop ROI frameworks linking brand investment to outcomes (customer acquisition, conversion, retention).
• Serve as internal brand authority and guide teams toward consistent messaging and customer-focused storytelling.
• Partner with performance marketing to strengthen acquisition and campaign effectiveness.
• Support sales and partnerships with positioning frameworks, messaging tools, and audience insights.
• Provide strategic direction to content teams using messaging briefs, audience frameworks, and narrative guidelines.

Requirements

• Extensive brand leadership experience in strategic positioning and cross-functional collaboration.
• 7–10+ years in brand marketing; 3–5+ years in a senior leadership or head-level brand role.
• Experience building/scaling brands in complex, multi-audience environments.
• Direct experience in Home Improvement, Home Services, PropTech, marketplaces, or closely related industries.
• Proven ability to develop brand strategies for two-sided marketplaces (balancing consumer and professional audiences).
• Track record creating brand positioning, messaging architecture, and brand guidelines from inception.
• Experience embedding brand strategy into product experiences (UX, onboarding, customer communications).
• Strong brand measurement and analytics skills; ability to connect brand investments to business outcomes.

Nice-to-haves

Not explicitly stated.