About the role

Role Overview

As a GTM Engineer (Marketing Operations AI Innovation) at Toast, you will partner with marketing teams to build AI-powered agents, automations, and workflows that transform marketing execution. You’ll identify high-leverage marketing workflows, design and deploy tailored AI solutions, and coach marketers through an “AI journey” from early wins to full workflow transformation.

Key Missions

Identify high-leverage marketing workflows and build tailored solutions, including AI-powered tools and automations.
Design, build, and deploy custom AI agents and workflows that integrate AI APIs and automation platforms into the go-to-market motion.
Coach marketers through a progressive AI adoption path toward self-sufficiency.

Responsibilities

Enable others to permanently change how they work through AI and automation.
Translate technical concepts for non-technical audiences and support learners at different stages.
Build AI agentic workflows that transform real work, not just “use AI.”
Create and run evaluation processes for AI systems (quality, benchmarking, and testing).

Requirements

Strong communicator and coach; able to translate technical ideas for non-technical audiences.
Proven experience building and deploying AI agents and agentic workflows.
Demonstrated Clay experience.
Hands-on with AI APIs and frameworks, including: OpenAI, Anthropic/Claude, Gemini, LangChain, CrewAI, RAG, MCP.
Experience creating evaluation frameworks (prompt evals, quality scoring, benchmarking, testing vs. ground truth/human baselines).
Familiarity with martech stacks (automation tools, CDPs, CRMs, data warehouses).
8+ years in growth marketing, product management, systems, or operations, including 2+ years in GTM Engineering, AI Engineering, or Solutions Engineering.
Practical experience fine-tuning language models for production use cases.
Growth ownership mindset: execute end-to-end with minimal guidance.
Web services/API and cloud knowledge: AWS, GCP, or Azure.
Scripting/programming experience: Python and JavaScript.
Ability to interact with generative coding models and debug API integrations.

Nice-to-haves

Builder mindset focused on shipping working POCs quickly.
Evidence of enabling long-term process change and measurable operational improvements.

About Toast

Toast is a technology company that helps restaurants and local businesses succeed in the digital world. The company builds products for digital operations and growth, including tools that support go-to-market execution and marketing workflows.

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