Growth Product Lead (Kids)

Role Overview

Lead product growth for kids in the Monsterverse/Dojo Islands space. Own top-of-funnel growth and drive a cross-company roadmap to increase Monthly Active Kids, partnering closely with co-founders and cross-functional teams.

Key Responsibilities

• Own end-to-end top-line growth for the kids user funnel (top-of-funnel focus).
• Drive a cross-company roadmap to grow Monthly Active Kids.
• Invent and test long-term ideas, working with co-founders and cross-functional partners.
• Set direction, ship quickly, and learn faster by leading a small, high-impact product team.
• Lead growth strategy and execution, combining quant + qual insights into actionable plans.

Requirements

• Have owned a top-line growth metric end-to-end.
• Led initiatives that measurably improved DAU/WAU, install conversion, or retention on a consumer product.
• Operate at both strategy and execution/detail levels.
• Can write SQL and use data to drive decisions.
• Structured problem-solver in ambiguity: break down complex problems, synthesize quant + qual, and produce clear next steps.
• Self-sufficient with data: write queries, build dashboards, analyze funnels without dedicated support.
• Gaming and/or kids-product experience (or close equivalent), including shipping at scale.
• Experience in activation and retention and ability to find what drives engagement.
• AI is core to your workflow: build it into your product process (not just as a side tool).
• Founder/early-stage startup experience (pre-Series B) is strongly aligned.
• Comfort with revenue-stage context (roughly $1M–$10M phase).

Nice-to-Haves

• Experience with kids' products, consumer social, or platforms with trust & safety / T&S considerations.
• Experience designing cross-functional growth loops (viral mechanics, referral systems, or in-product distribution).