Growth Marketing Manager

Role Overview

Growth Marketing Manager to own and execute growth channels and drive demand generation for Globalli’s mid-market and enterprise segments. This is a hands-on, end-to-end role focused on turning marketing spend into a predictable, measurable pipeline.

Responsibilities

• Own and optimize growth marketing channels across paid and organic.
• Plan, launch, and manage advertising campaigns end to end (including paid search, paid social, and retargeting).
• Build demand-generation programs targeting mid-market and enterprise accounts with long, multi-stakeholder buying cycles.
• Drive lead flow and build a measurable, repeatable pipeline of qualified leads.
• Set up tracking, attribution, and reporting to ensure every dollar of spend is accountable.
• Run continuous experiments (creative, audiences, channels, and landing pages) and scale what works.
• Partner with Sales on lead quality, handoff, and conversion.
• Manage budgets, forecast against pipeline targets, and report CAC, CPL, and ROI.

Requirements

• 5+ years of Growth Marketing experience (must-have).
• Global payroll / EOR industry experience (preferred, but stated as a strong preference).
• Experience marketing global payroll, EOR, or workforce-management products.
• Mid-market to enterprise demand generation experience (multi-stakeholder buying committees, longer sales cycles).
• Startup mindset: comfortable with ambiguity, fast execution, ownership.
• Analytical and channel-fluent: confident with Google, LinkedIn, Meta, and comfortable working with data (attribution, dashboards, reporting).
• Self-directed and effective in a fully remote environment.
• Proven growth track record running paid acquisition and demonstrating measurable results.

Nice-to-Haves

• Not explicitly listed beyond the strong preference for global payroll / EOR experience.