Growth Marketing Manager, SEO & Content

Role Overview

Growth Marketing Manager, SEO & Content will own and scale organic acquisition for a mission-driven digital platform. The role combines SEO, content creation, conversion optimization, and AI-powered workflows to drive measurable growth.

Responsibilities

• Develop and execute a revenue-focused SEO and content strategy to increase organic traffic, engagement, and conversions.
• Lead hands-on SEO work including:
  • on-page optimization
  • keyword targeting and search intent analysis
  • internal linking strategies
  • content improvements and new page development
• Create, edit, and optimize high-quality content for blogs, landing pages, and scalable content assets.
• Build AI-enhanced marketing workflows to increase execution speed while maintaining quality.
• Partner with subject matter experts to produce authoritative content, including thought leadership, case studies, and editorial campaigns.
• Manage content calendars and collaborate with external writers.
• Work with design and engineering teams to improve website experiences, optimize conversion paths, and support experimentation.
• Analyze performance using analytics and search data to refine strategies and prioritize initiatives.

Requirements

• 3–5 years of experience in growth marketing, SEO, or content marketing (preferably B2C / content-driven digital businesses).
• Strong skills in content creation, editing, and quality management with a focus on conversion.
• Hands-on SEO expertise: on-page optimization, keyword research, internal linking, search intent mapping, and technical SEO fundamentals.
• Experience with a CMS (WordPress) including publishing, editing, templates, and page optimization.
• Conversion Rate Optimization (CRO) mindset: identify opportunities, test, and iterate.
• Advanced familiarity with AI tools such as ChatGPT, Claude, Cursor (or similar).
• Experience with analytics/SEO tools such as GA4, Google Search Console, Ahrefs, SEMrush (or similar).
• Ability to work independently, prioritize, and take ownership.

Nice to Haves

• Experience building scalable “content engines” and working in fast-paced, experimentation-driven environments.