About the role

Role Overview

The Growth Marketing Manager will lead integrated, full-funnel growth campaigns to improve stage-to-stage conversion, accelerate sales velocity, and increase adoption of Second Nature’s resident experience platform.

Responsibilities

Lead integrated, omnichannel full-funnel campaigns supporting product launches, sales motions, and partner initiatives
Own campaign planning: calendars, briefs, and roadmaps for timely execution
Translate GTM messaging into campaign-ready assets, including:
- Marketing emails
- Sales emails
- Landing pages
- Live chat scripts
Drive conversion and adoption through:
- Segmented email nurtures and marketing automations
- Lifecycle campaigns for cross-sells and activations across resident benefit services
- Partnership with sales and customer teams to align with buyer needs and revenue outcomes
Monitor and optimize performance across the funnel:
- Run structured tests (messaging, offer, channel, cadence)
- Provide actionable recommendations based on funnel metrics
- Ensure accurate attribution and data hygiene with Marketing Ops and RevOps
Own and optimize HubSpot:
- Build workflows, lists, automations, forms, and emails
- Improve segmentation and routing for better sales follow-up
- Continuously enhance the system to meet evolving team needs and campaign complexity

Requirements

Experience leading multi-channel and email nurture campaigns with measurable funnel impact
Ability to create briefs, messaging frameworks, and customer journeys aligned to GTM goals
Strong project management and cross-functional collaboration skills
Analytical mindset: translate funnel metrics into insights and decisions
Ability to adapt messaging based on audience segmentation

Nice-to-haves

None explicitly stated in the provided text.

About Second Nature

Second Nature builds the Resident Experience Platform, helping property managers streamline resident onboarding and services while generating ancillary revenue. The platform aims to reduce friction for residents and enable better outcomes for property managers and investors in the rental experience space.