Role: Growth Marketing Manager (Open-Source Observability & Analytics)

Own the end-to-end demand generation engine for an open-source-first platform in the observability/log analytics space.

Responsibilities

Own and execute the growth marketing strategy across:
- Demand generation
- Content, SEO
- Paid campaigns
- Community and product-led growth (PLG)
Drive measurable, full-funnel pipeline impact (leads → MQLs → SQLs → revenue-influenced metrics)
Build and optimize multi-channel campaigns (email, paid search, social, developer communities, events) with a focus on CAC and conversion
Create engineering-focused content and positioning (blog posts, technical guides, case studies, landing pages)
Lead product marketing activities:
- Launches
- Messaging frameworks
- Competitive positioning
- Sales enablement materials
Own open-source presence and developer community engagement (GitHub, Slack, Reddit, Hacker News, technical forums)
Build and scale ABM programs for mid-market and enterprise engineering organizations
Establish and improve marketing infrastructure (CRM hygiene, attribution modeling, reporting dashboards, growth experiments)
Partner with Sales on pipeline quality, lead scoring, and account-based plays
Collaborate with Product/Engineering to amplify releases and surface customer stories
Represent the brand at conferences, webinars, and developer events

5–8+ years of B2B SaaS marketing experience, strong emphasis on demand generation and growth
Proven ability to build/scaled marketing programs that directly contribute to pipeline and revenue (technical/developer-focused environments)
Experience marketing to engineering/DevOps/platform/data infrastructure audiences; understanding of developer buying and trust signals
Familiarity with observability/logging/monitoring/data analytics ecosystem (e.g., Datadog, Grafana, Elastic, Splunk, OpenTelemetry) is a plus
Comfortable with open-source GTM motions (community-led growth, freemium funnels, developer advocacy)
Hands-on with modern marketing tooling (HubSpot/Salesforce, GA4, paid platforms, SEO tools, attribution)
Strong analytical skills (experimentation, data-driven decision-making)
Excellent technical writing and communication for an engineering-first audience
Resourceful, builder mindset suited to early-stage environments