Growth Marketing Manager

Role Overview

Growth Marketing Manager responsible for generating pipeline and improving conversion for Honeycomb’s Enterprise customer segment. You’ll execute an integrated go-to-market strategy, optimize marketing touchpoints and sales handoffs, and use analytics to improve revenue-focused programs.

Key Responsibilities

• Execute an integrated GTM strategy tailored to the Enterprise segment, using paid, owned, and earned channels.
• Build and manage high-performance multi-channel campaigns optimized for demo requests and qualified conversion.
• Tailor messaging and campaign strategies for multiple personas.
• Define and track success metrics such as:
  • Quantity and quality of demo requests and MQLs
  • Lead-to-pipeline conversion
  • Cost per qualified opportunity
• Analyze and continuously improve programs to maximize measurable revenue outcomes, including sales handoff performance.

Requirements

• 5+ years of B2B marketing experience; 3+ years specifically in Demand Generation or Growth Marketing for new business acquisition.
• Proven ability to drive pipeline and revenue growth in technical/complex sales cycles.
• Comfortable marketing to developers and technical leadership audiences.
• Fluent with foundational GTM/marketing platforms such as Salesforce (SFDC), HubSpot, and 6sense (or equivalent).
• Data-driven mindset with strong analytical skills to measure, report, and optimize performance against revenue metrics.
• Demonstrated track record of aligning marketing and sales to drive measurable outcomes.

Nice to Have

• Experience with AI-driven approaches in marketing.

Benefits/Other

• Unlimited PTO, 401(k) retirement plans, and generous new-hire equity.