About the role

Role Overview

Growth Marketing Manager at Glia, responsible for planning, executing, and optimizing multi-channel growth campaigns that generate qualified pipeline and accelerate revenue across key customer segments. You act as the "CMO" for assigned sales territories and lead ABM-focused marketing plans to engage and land high-value accounts.

Responsibilities

Territory Strategy & ABM Leadership: Own marketing for 7–10 sales territories, crafting targeted ABM plans that engage key accounts and improve sales velocity.
Pod Ownership: Lead cross-functional ABM territory pods made up of Growth Marketers, Account Executives, and BDRs; align teams and orchestrate multi-touch campaign plays.
Integrated Campaign Execution: Plan, execute, and optimize multi-channel initiatives including digital ads, field events, email, webinars, and partner co-marketing.
Sales & BDR Enablement: Deliver campaign toolkits, target account insights, personalized cadences, and follow-up plays that convert engagement into qualified opportunities.
Event & Field Alignment: Coordinate local field initiatives (e.g., executive dinners and regional touchpoints) with global GTM goals and territory pipeline strategy.
MarTech & AI Integration: Use marketing technology such as Salesforce and Marketo, plus target account/intent tools; apply AI workflows to streamline enrichment, content scaling, and campaign delivery.
AI & Workflow Automation: Integrate AI into growth workflows for copy generation, audience enrichment, campaign iteration, and operational efficiency.
Performance Tracking & Analytics: Track account-level engagement and full-funnel pipeline contribution using CRM and dashboards; report insights and adjust strategy in real time.

Requirements

5+ years of B2B SaaS growth and demand generation experience.

Nice-to-haves

Experience leading ABM programs and managing cross-functional revenue pods (Marketing, Sales, BD/BDRs).
Familiarity with marketing automation and CRM-driven performance reporting.

About Glia

Glia is a banking AI platform serving community and regional financial institutions. It provides a Banking AI operating layer that uses banking data and integrated systems to power AI agents across voice and digital workflows, helping banks drive deposits, loan growth, and operational efficiency. Glia is used by 700+ banks and credit unions and offers strong security and reliability with a contractual no-hallucination guarantee.