Growth Marketing Manager

About the role

Join Cobalt, a fast-growing company in the PtaaS space, as a Growth Marketing Manager. In this role, you will develop and execute integrated marketing plans to build and accelerate the regional sales pipeline across North America and EMEA. You will leverage your experience in advanced account-based marketing, customer marketing, and channel partner programs. This is not a traditional demand gen role, but rather a sophisticated Growth Marketing framework that prioritizes high-quality account progression and buying committee penetration. Key missions: Développer, exécuter et mesurer des plans de marketing intégrés pour construire et accélérer le pipeline de ventes.. Utiliser des signaux d'intention et le suivi des utilisateurs pour déclencher des actions précises qui entourent le comité d'achat.. Agir en tant que contact principal pour les équipes de vente locales, participer aux sessions de planification et suivre le suivi des leads. Profile: - Analytical Skills: The ability to interpret data to derive actionable insights that drive campaign optimization and improve outcomes - Communication: Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content - Technical Proficiency: Proficiency in HubSpot, Salesforce and Intent Platforms (6Sense or UserGems) - Accountability: A strong sense of ownership and the ability to manage multiple projects and meet deadlines in a fast-paced environment - ABM Execution: Demonstrable expertise in account-based marketing strategies, tactics, and modern growth technologies - Experience: 5 - 6 years of marketing experience with a focus on growth, demand generation, or regional marketing, ideally within a B2B technology or cybersecurity environment - Field & Customer Focus: Experience planning and executing field marketing strategies and events for both prospects and customers - Technical Proficiency: Direct experience with both UserGems and Qualified - Tools: Hands-on experience with JIRA and Tableau