Growth Marketing Manager

Role Overview

Join Cobalt as a Growth Marketing Manager to develop and execute integrated marketing plans that build and accelerate the regional sales pipeline across North America and EMEA. This is a sophisticated Growth Marketing framework focused on high-quality account progression and buying committee penetration, not traditional demand gen.

Key Missions

• Develop, execute, and measure integrated marketing plans to build and accelerate the sales pipeline.
• Use intent signals and user tracking to trigger targeted actions around the buying committee.
• Act as the primary point of contact for local sales teams: participate in planning sessions and oversee lead follow-up.

Requirements

• Analytical skills to interpret data and turn it into actionable insights for campaign optimization.
• Exceptional written and verbal communication skills, with a focus on engaging, conversion-focused content.
• Technical proficiency with HubSpot, Salesforce, and Intent Platforms (e.g., 6Sense or UserGems).
• Strong ownership/accountability, able to manage multiple projects and meet deadlines in a fast-paced environment.
• Demonstrated ABM execution experience (strategies, tactics, and modern growth technologies).
• 5–6 years of marketing experience focused on growth, demand generation, or regional marketing, ideally in B2B technology or cybersecurity.
• Field and customer focus, including planning and executing field marketing strategies and events for prospects and customers.

Nice-to-Haves / Tools

• Direct experience with UserGems and Qualified.
• Hands-on experience with Jira and Tableau.