About the role

Role Overview

Growth Marketing Manager bridging the digital marketing team with technical and SEO-driven efforts. You will own the SEO strategy, collaborate with developers/designers to improve digital UX, and build reporting to track performance.

Key Missions & Responsibilities

Own and execute SEO strategy
- Conduct site audits
- Implement A/B testing to improve conversion rates
Optimize digital user experience (UX)
- Partner with developers and designers to modify and improve the digital experience
- Track and analyze website performance metrics
Reporting & performance measurement
- Build dashboards and reports for SEO performance, engagement, and conversion rates
- Develop strategies to improve the customer acquisition funnel
Cross-functional alignment
- Work with cross-functional teams to align initiatives with SEO and UX best practices

Requirements

5+ years of experience in SEO, technical marketing, and digital user experience
Strong problem-solving skills for diagnosing site issues and improving conversion pathways
Data-driven mindset with experience using tools such as:
- GA4, Google Tag Manager
- PowerBI, Hotjar (or similar)
Comfortable with HTML, CSS, and JavaScript
Solid understanding of UX/UI principles and high-converting experiences
Detail-oriented and strategic approach
Collaborative ability to bridge marketing, engineering, and content

Nice-to-haves

Not explicitly stated beyond listed tooling and degree.

Education

Bachelor’s degree in Marketing or similar field

About Care Access

Care Access is a company focused on improving access to services through digital channels. The role centers on growth marketing and SEO-driven digital initiatives, combining marketing strategy with technical optimization and user experience improvements.

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