Growth Marketing Manager, B2B SaaS

Role Overview

Growth Marketing Manager (B2B SaaS) — Remote (Anywhere in the world). You will own the strategy and execution behind integrated marketing campaigns that fuel the company’s pipeline, leading full-funnel initiatives and ensuring cohesive messaging and performance across channels.

Responsibilities

• Campaign Strategy & Planning
  • Build full-funnel strategies for major launches (webinars, in-person events, eBooks, reports)
  • Define target audiences, messaging, channel mix, goals, and success metrics
  • Create campaign plans and timelines aligned with growth and revenue priorities
• Integrated Activation
  • Lead cross-channel execution across email, paid media, social, and web
  • Write/produce creative briefs and coordinate with design, copy, video, paid, and email teams
  • Ensure campaigns have cohesive messaging, strong creative, and clear CTAs
• Performance & Optimization
  • Monitor performance and diagnose what’s working/not working and why
  • Optimize live campaigns (messaging, audience, UX, offers, and funnel flow)
  • Develop testing plans and share insights to improve results continuously
• Collaboration & Leadership
  • Manage internal contributors and contractors to meet deadlines and quality standards
  • Step in to execute when needed (high ownership, no ego)

12-Month Success Indicators

• Launch 6–8 major campaigns that generate a measurable pipeline
• Improve conversion rates across key funnel stages
• Build a campaign playbook and establish a reporting cadence

Requirements

• Advanced spoken and written English proficiency required.

Nice-to-haves

• Experience leading integrated, full-funnel B2B SaaS campaigns with strong ownership from strategy through execution.