Growth Marketing Manager, B2B SaaS

Role Overview

Growth Marketing Manager (B2B SaaS) will own the end-to-end strategy and execution of integrated marketing campaigns that drive pipeline growth.

Responsibilities

• Campaign Strategy & Planning
  • Build full-funnel campaign strategies for major launches (webinars, in-person events, eBooks, reports)
  • Define audiences, messaging, channel mix, goals, and success metrics
  • Create campaign plans and timelines aligned to growth and revenue priorities
• Integrated Activation
  • Lead cross-channel execution across email, paid media, social, and web
  • Write creative briefs and coordinate with design, copy, video, paid, and email teams
  • Ensure cohesive messaging, strong creative, and clear CTAs across campaigns
• Performance & Optimization
  • Monitor performance and determine what’s working, what’s not, and why
  • Optimize live campaigns (messaging, audience, UX, offers, funnel flow)
  • Develop testing plans and share insights to continuously improve results
• Collaboration & Leadership
  • Manage internal contributors and contractors; ensure deadlines and quality
  • Step in to execute when needed with high ownership

12-Month Success Indicators

• Launch 6–8 major campaigns that generate measurable pipeline
• Improve conversion rates across key funnel stages
• Build a campaign playbook and reporting cadence

Requirements

• Advanced spoken and written English proficiency

Nice-to-haves (implied)

• Experience running integrated, full-funnel B2B SaaS growth campaigns with performance optimization and testing