Growth Marketing Lead, SEM

Role Overview

Airbnb is seeking a Growth Marketing Lead (SEM) to own the Host SEM program for efficient host acquisition and long-term supply growth. You’ll be a channel expert and trusted advisor across product, data, engineering, supply, finance, brand, and creative teams.

Responsibilities

• Lead end-to-end strategy and execution for Airbnb’s global Host SEM program across major search platforms (e.g., Google, Bing, and emerging channels).
• Own the strategic roadmap, aligning SEM investment strategy and budget allocation with global and regional priorities.
• Design, execute, and scale experiments across:
  • bidding
  • creatives
  • landing pages
  • audiences
  • measurement
• Partner cross-functionally (Supply, Data Science, Engineering, Brand, Creative, Finance) to deliver scalable growth solutions.
• Drive end-to-end reporting, producing accurate and actionable insights to guide investment decisions.
• Communicate data-driven recommendations and narratives to business partners and senior leadership.
• Use AI, automation, and innovative marketing technologies to improve optimization, measurement, and operational efficiency.

Requirements

• 10+ years of relevant SEM experience in a fast-paced consumer technology environment.
• Strong track record owning a large-scale acquisition channel and delivering measurable business impact.
• Deep technical expertise in the SEM stack, including bidding, measurement, attribution, tracking, and feed management.
• Experience leading high-visibility cross-functional projects from strategy through execution and measurement.
• Exceptional executive communication and stakeholder management.
• Strong ownership mindset and ability to thrive in ambiguity.
• Proficiency in SQL and Excel.
• Passion for using AI tools (e.g., ChatGPT, Claude, Gemini).
• Bachelor’s degree in a quantitative field (or equivalent experience).

Nice-to-Haves

• B2B or two-sided marketplace experience.

Location / Work Setup

• Remote eligible, with occasional work from an Airbnb office or attendance at offsites as agreed with your manager. The posting also indicates you must live in a state where remote work is available (text truncated).