About the role

Role Overview

Growth Marketing Lead, Paid Acquisition (founding performance marketing hire for Maven Consumer)

Own and build Maven Consumer’s paid acquisition engine (0-to-1) from strategy through hands-on execution. You’ll have budget authority and accountability to CAC and subscriber quality targets, reporting to the General Manager, Consumer.

Responsibilities

Own paid acquisition hands-on across core digital channels:
- Meta, Google, TikTok
Experimentation & scaling
- Champion new channel experimentation over time
- Directly manage campaigns in-platform with performance ownership and clear communication to the consumer team (creative, targeting, pacing)
Creative testing & iteration
- Turn ad performance data into creative insight
- Run a structured creative testing process: ideation → briefs → concept testing → iteration → scaling
- Leverage AI creative tools to generate and test ad variants faster
Funnel & landing page experimentation
- Drive landing page and funnel tests directly (write briefs, review copy)
- Coordinate with engineering/product to push tests live
Measurement & attribution
- Own channel reporting and deeply understand attribution/measurement strategy
Budget & ROI reporting
- Partner with Finance on paid media budget planning and ROI reporting
- Perform your own analyses using AI-assisted analytics tools
Competitive/channel intelligence
- Provide performance marketing expertise and bring competitive intelligence to the consumer team
Compliance & best practices
- Ensure campaigns follow healthcare advertising best practices, including HIPAA-conscious targeting and health-category creative restrictions

Requirements

5–8 years in performance or growth marketing
Experience in consumer health, wellness, or DTC subscription required

Nice to Have

Built paid acquisition from scratch and scaled it in a DTC health context
Deep comfort with AI-driven experimentation and AI-assisted analytics
Experience in trust-sensitive healthcare marketing and navigating category restrictions

About Maven Clinic

Maven Clinic is a virtual healthcare company focused on women and families. It provides end-to-end programs through its employer/health plan partnerships and direct-to-consumer access to virtual care across many specialties, including fertility, maternity/newborn care, parenting/pediatrics, and menopause/midlife. The company emphasizes equitable access, improved clinical outcomes, and scalable healthcare delivery.