Growth Marketing Lead

Role Overview

Growth Marketing Lead at Nash, building the demand engine that turns a large, multi-industry market into repeatable pipeline. You’ll own plays, distribution, and lifecycle motions—running them hands-on and scaling as Nash grows.

What You’ll Do

Demand engine & GTM plays

• Build target account lists and account plays (1:1 for top accounts, 1:few by vertical/segment, 1:many at scale), aligned with Sales and ADR leadership.
• Learn Nash verticals (retail, industrial, grocery, T&L, restaurants, healthcare, field services) to ensure targeting, messaging, positioning, and creative fit each market.
• Run accounts through Nash GTM OS: shape audiences, prioritize and route live signals to the right play, and move accounts from cold → engaged.

ABM and multi-channel execution

• Drive deliberate account cadence and “surround sound” across channels:
  • Outbound, social, and account-targeted paid (Google Ads, LinkedIn, Meta, plus experimental channels)
  • Allocate budgets to pipeline outcomes

Outbound, campaigns, and lifecycle

• Own outbound as the spine of the motion: audience, message, sequence, and signal strategy.
• Launch integrated campaigns tied to moments (launches, events, key milestones), distribute across channels, and own automation (conversion, follow-up, nurture).
• Scale what works into repeatable plays.
• Drive organic social distribution and boost high-performing content for target audiences.
• Capture and route inbound demand (form fills, landing-page enrollment, web-visitor and MQA handoff) into the correct plays.
• Run lifecycle programs: nurture, product announcements, expansion, re-engagement.
• Build the “surfaces” your plays run on: AI SDR/inbound flows, landing pages, calculators, and self-serve.

Reporting, attribution, and optimization

• Own reporting and attribution: what’s working, what’s driving pipeline, and what to do next.

Sales & ADR partnership

• Partner closely with ADR leadership and AEs on pipeline and account priorities.
• Provide AEs/ADRs with campaign context and live account signals so outreach lands.
• Maintain clean marketing→Sales handoff with a fast feedback loop on lead and campaign quality.
• Build nurture and follow-up cadences that carry campaign context through the customer journey.

What You Bring

• 6+ years in B2B growth marketing or demand generation (ideally SaaS or enterprise technology).
• Proven ABM and outbound plays: built, run, and scaled account-based programs from target list to booked pipeline.
• Strong fluency across a modern GTM marketing stack (the posting is truncated mid-sentence, but indicates deep GTM tooling familiarity).

Nice-to-Haves (implied)

• Experience building growth systems that combine tech + creative for orchestration across channels.
• Experience working with (or building) signal-driven, lifecycle-based demand motions.