Growth Marketing Lead

Role Overview

Growth Marketing Lead (based in the United States) for a fast-growing technology company. You will build and own a scalable growth engine combining demand generation, ABM, outbound, and lifecycle marketing, tightly connected to pipeline creation.

Responsibilities

• Build and execute growth strategies across multiple market segments (e.g., retail, industrial, grocery, transportation/logistics, restaurants, healthcare, field services).
• Create and run Account-Based Marketing (ABM) programs with target account lists, segmentation, and personalized campaigns in partnership with Sales/BD.
• Own demand generation across outbound, inbound, paid, social, and experimental growth channels; ensure campaigns directly drive pipeline.
• Design and optimize multi-channel account engagement (email, social, paid advertising, targeted outreach).
• Lead outbound growth motions: define audiences, messaging, sequences, and campaign signals to improve engagement and conversion.
• Launch integrated campaigns tied to product updates, events, and key business moments; build repeatable processes for future growth.
• Develop lifecycle marketing programs (nurture, product announcements, expansion, re-engagement).
• Build/improve growth infrastructure: landing pages, automation workflows, AI-powered SDR flows, calculators, and self-service experiences.
• Own reporting, attribution, and performance analysis to identify opportunities and optimize investment.
• Partner with Sales/AEs/BD for strong lead handoffs, campaign alignment, and continuous feedback loops.
• Create scalable GTM systems using automation, APIs, AI tools, and marketing technology platforms.

Requirements

• 6+ years of B2B growth marketing/demand generation experience (preferably SaaS, enterprise tech, or high-growth environments).
• Proven ability to build and scale ABM, outbound campaigns, and pipeline generation from target identification through conversion.
• Strong understanding of the B2B marketing ecosystem: CRM, enrichment tools, intent data, marketing automation, paid advertising, and analytics.
• Hands-on experience with GTM technologies such as Salesforce, marketing automation, paid media platforms, and campaign orchestration systems.
• Familiarity with AI-powered marketing workflows and/or coding/APIs; experience with tools like Claude Code or similar LLM-based solutions is a plus.
• Ability to build and ship marketing systems/workflows/automation independently.
• Experience marketing complex B2B products and quickly learning new industries/segments.
• Strong analytical skills connecting performance data to business decisions.
• Excellent communication and collaboration skills with Sales stakeholders.