Growth Marketing Lead

Role Overview

Growth Marketing Lead (first full-time hire) — own and scale customer acquisition for a profitable, fast-growing tech startup. Reporting directly to the founder, you’ll take over and expand growth programs across paid, influencer, and organic channels.

Responsibilities

• Own growth strategy and execution across paid and organic channels
• Take over existing initiatives run by the founder and contractors
• Design, launch, test, and scale new acquisition channels end-to-end
• Run experiments from concept through analysis and iteration
• Track and report on campaign performance, channel efficiency, and key growth metrics
• Partner with the founder to shape strategy as the business expands into new product categories
• Use modern tooling to make marketing faster and more efficient

Requirements

• 2–6 years experience in growth, marketing, or customer acquisition
• Demonstrated, measurable growth outcomes (able to speak to specifics)
• Strong ownership mindset; can execute without heavy direction
• Able to switch daily between strategy and hands-on execution
• Analytical, experiment-driven approach to channels and spend
• Quick to learn new tools and tactics in a fast-moving environment

Nice to Have

• Founding marketer / first marketing hire experience
• Hands-on paid acquisition or agency experience
• Consumer or prosumer growth experience
• Influencer campaign management with documented results
• Experience marketing to both B2B and B2C audiences

Compensation & Work Model

• Strong base pay plus competitive equity
• Fully remote (US-based)
• Direct access to and mentorship from the founder; autonomy to build the marketing function