Growth Marketing Lead
Friday Jobs
full-remotemidpermanentmarketingoperations California, United States 2 days ago via LinkedIn
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Growth MarketingCustomer AcquisitionPerformance MarketingInfluencer PartnershipsExperimentationMarketing AnalyticsPaid MediaOrganic ContentStartup MarketingB2B/B2C Marketing
About the role
Role Overview
Growth Marketing Lead for a fast-growing, profitable tech startup. You’ll be the company’s first full-time Growth Lead, reporting directly to the founder, owning and scaling customer acquisition across paid and organic channels.
Responsibilities
- Own and execute the growth strategy across paid and organic acquisition channels
- Take over existing initiatives run by the founder and contractors
- Design, launch, test, and scale new acquisition channels end-to-end
- Run experiments from concept through analysis and iteration
- Track and report on campaign performance, channel efficiency, and key growth metrics
- Partner with the founder to shape strategy as the company expands into new product categories
- Use modern tooling to make marketing faster and more efficient
Requirements
- 2–6 years experience in growth, marketing, or customer acquisition
- Demonstrated measurable growth outcomes you can clearly describe
- Strong ownership mindset; executes without heavy direction
- Comfortable switching between strategy and day-to-day execution
- Analytical, experiment-driven approach to channels and spend
- Quick to adopt new tools and tactics in a fast-moving environment
Nice to Have
- Founding marketer / first marketing hire at a startup
- Hands-on paid acquisition or agency experience
- Consumer or prosumer growth experience
- Influencer campaign management with documented results
- Experience marketing to both B2B and B2C audiences
Compensation & Benefits
- Strong base pay plus competitive equity
- Fully remote (US-based)
- Direct access to and mentorship from the founder
- Broad autonomy to build the marketing function from the ground up
Scraped 7/24/2026