Growth Marketing Lead (Contractor/Fractional, Part Time)

Role overview

Fractional (contractor) Growth Marketing Lead for up to 25 hours/week. You will assess, build, and optimize a multichannel growth engine that generates qualified demand, improves conversion, and supports mission-aligned growth toward more equitable health outcomes.

Key missions

• Assess, build, and optimize a multichannel growth engine across marketing channels.
• Work with the Chief Revenue Officer (CRO) and Sales Leads to evaluate the current growth marketing foundation and define a practical top-of-funnel strategy.
• Translate ARR, pipeline, and market-development goals into a focused multichannel growth plan with:
  • clear targets and channel priorities
  • budget assumptions
  • performance measures

Responsibilities (strategy + hands-on execution)

• Develop and own the growth roadmap.
• Build and improve key assets and systems (e.g., landing pages, HubSpot workflows).
• Evaluate paid media performance, SEO/AEO, and overall website conversion.
• Run disciplined experiments and reallocate budget toward what works.
• Produce executive-ready recommendations with pipeline and ROI results.
• Ensure commercial outcomes connect to mission outcomes (access to care, closing care gaps, stronger clinical outcomes, advancing health equity).

Requirements

• 8–12+ years of B2B growth marketing / demand generation / performance marketing / revenue marketing / integrated marketing.
• Senior B2B growth marketer who has built or materially improved a multichannel demand-generation engine in:
  • healthcare SaaS, digital health, health technology, or another complex B2B environment.
• Hands-on capability across channels including:
  • paid media, website journeys, SEO and emerging search
  • email & lifecycle marketing
  • webinars/events
  • partner campaigns
  • (plus experience with ABM/account-based motions)
• Demonstrated ownership of qualified pipeline and revenue outcomes (not only activity metrics).
• Strong cross-functional influence with Sales, RevOps, Product, Customer Experience, Partnerships, and executives.
• Experience working with small/resource-constrained growth teams and prioritizing effectively.
• Strong executive presence, written communication, and structured thinking.
• Strong testing and analysis skills to improve journeys, landing-page conversion, messaging, forms, and calls to action.
• Strong fluency with HubSpot and comparable marketing/CRM/web analytics/attribution and funnel reporting.

Nice-to-haves / domain alignment

• Experience in healthcare SaaS or regulated markets such as Medicaid, public health, health technology, etc.
• Experience marketing to safety-net entities such as FQHCs, free/charitable clinics, Tribal or Urban Indian Health organizations, PCAs, HCCNs, health plans, ACOs, etc.
• Deep alignment with advancing health equity and balancing pipeline goals with trust and patient impact.