Growth Marketing Director

Role: Growth Marketing Director (Mid-Market → Enterprise)

You’ll lead strategic and hands-on growth marketing efforts at Nabla, initially focusing on the Mid-Market segment (large physician groups up to ~400 providers) and then expanding into Enterprise and other verticals.

Mission

• Attract new customers
• Improve every step of the customer journey
• Provide data-driven insights to steer growth strategy
• Generate qualified leads and accelerate the sales pipeline

Responsibilities

• Own and execute digital-first programs across the customer journey (acquire → convert → nurture)
• Build and scale email marketing from scratch:
  • Create automated lifecycle journeys (onboarding, re-engagement, nurture)
  • Use segmentation and behavioral triggers
  • Run continuous A/B testing to improve engagement and conversion
• Launch, manage, and optimize performance campaigns on social media and search tailored to target audiences/personas
• Design and grow ABM (Account-Based Marketing) programs for high-value accounts and decision-makers
• Collaborate with design and content teams to produce:
  • High-converting ad creatives
  • Landing pages
  • Email assets aligned to brand and personas
• Orchestrate integrated campaigns for product launches, events, and key initiatives

Collaboration

• Report to and work directly with Delphine Groll (Co-Founder & COO)
• Partner closely with:
  • VP of Sales / Mid-Market Sales to align marketing with field priorities and feedback
  • Customer Success to drive retention, referrals, and advocacy through customer programs

Requirements

• Strategic, hands-on growth marketing leadership (you own strategy and execution)
• Strong experimentation mindset: run tests, launch and optimize campaigns, analyze results, iterate quickly
• Experience building lifecycle email/CRM-driven nurture programs and improving them via A/B testing
• Ability to run performance acquisition across paid channels (social + search)
• Experience with ABM for enterprise/mid-market decision-makers

Nice-to-haves (implied)

• Experience with product GTM / launch marketing and integrated campaigns
• Experience working cross-functionally with Sales, Customer Success, and Design/Content teams